Makeup

Sephora + Pantone Color IQ

August 22, 2013

I’ve been hearing about Sephora’s new Color IQ system online for a month or two now, but hadn’t inquired in-store about it and wasn’t sure if it was available in the Sephora locations near me. Last week, though, I received a mailer inviting me to get my Color IQ match and redeem a sample kit, so I headed over to see what the process was like.

Sephora + Pantone Color IQ mailer
Sephora + Pantone Color IQ mailer

The process is simple. The sales associate had me sit down in one of their chairs and remove the face makeup I was currently wearing with a cleansing towelette. She then used a handheld device to take photos of 3 areas of my skin, and the machine used the images to generate Color IQ code. She brought up the result on a larger computer monitor and had me enter my email address so that the code, along with some foundation matches, would be in my inbox for me to reference later. On the monitor, she narrowed down the foundation results by asking me a few questions regarding my skin type and foundation preferences, and then hand chose two of them to show me.

She brought out a Clinique tinted moisturizer and a Givenchy foundation for me to sample on the back of my hand, which helped further guide the discussion about what I look for in a foundation. I chose to try on the Givenchy, which did indeed turn out to be an outstanding color match for me. The Color IQ sample kit includes two foundation samples, so for the second spot the associate hand picked a Smashbox foundation that she knew to have some similar qualities to the Givenchy, but was new and had not yet been integrated into the Color IQ database.

Sephora + Pantone Color IQ sample kit
Sephora + Pantone Color IQ sample kit

My color IQ is 1R05. I wish I knew a little more about what that indicates, but the associate did comment that my skin was relatively neutral. The foundation samples she provided were the Smashbox Liquid Halo HD Foundation SPF 15 (#2 warm vanilla) and the Givenchy Photo’Perfexion Fluid Foundation SPF 20 PA+++ (#4 perfect vanilla).

Sephora + Pantone Color IQ samples
Sephora + Pantone Color IQ samples
Smashbox and Givenchy sample pots
Smashbox and Givenchy sample pots

She applied the Umbrian Clay Face Lotion by Fresh and the Givenchy Photo’Perfexion on my clean face, and followed up with Urban Decay 24/7 Concealer Pencil and Guerlain Terracotta Light Sheer Bronzing Powder (sun blondes 04).

Wearing Givenchy Photo'Perfection foundation
Wearing Givenchy Photo’Perfection foundation

I’m also wearing Benefit’s They’re Real! mascara and Make Up For Ever’s Aqua Brow (10 light blonde) from earlier in the day, as well as L’Oreal’s Translucide translucent loose powder which I applied once I got home when I noticed that some of the foundation would transfer on my fingers if I touched my face. I’m just speaking from first impressions at this point, but the Givenchy foundation is lovely and wore well for the rest of the day on me. I’ll review each sample as I continue to wear them*, but for now just wanted to speak a little about the actual Color IQ process, as it seemed to work really well with the aid of an associate.

I do think the aid of a knowledgeable associate is key, and the machine won’t be eliminating anyone’s job as you’ll still need a human eye to help pick out formulas and shades that would be particularly well matched to an individual. This seems to be another good tool in the tool belt for Sephora, who I already feel stands above other beauty stores in terms of friendliness and helpfulness, and seems like a system for a customized shopping experience that they could potentially expand upon in the future.

Have you gotten your Color IQ match? I’d love to hear how it went!

*Update: I’ve written full reviews of the Givenchy Photo’Perfexion SPF 20 (here) and the Smashbox Liquid Halo HD Foundation SPF 15 (here).

RSS
Follow by Email
Facebook
Google+
http://beautyloon.com/2013/08/22/sephora-pantone-color-iq/
PINTEREST
PINTEREST
  1. I’m 1R05 also and I went today and got mine done. She asked if I preferred any particular foundation and I decided to try full coverage because I had some acne and she put the Cover FX oil free liquid foundation in P20 on me and that worked really well as a full coverage foundation it covered my freckles quite a bit but I like my freckles but it was good for the blemishes but I thought if you like you might want to check it out since we got the same skin tone match 🙂 p.s. I don’t think this foundation was on the list for our code but she put it on Mr and it matched well.

    1. That’s awesome, thanks for letting me know! I’ve heard good things about Cover FX foundations but have yet to try them. I’m glad to hear it’s working for you. I’ll have to check it out!

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge