Recently as I was picking up some gifts from BeautyBar.com, I decided to throw this tinted brow gel into my cart. I had been eyeing it for a while but had been checking out other similar products, as well. The new Gimme Brow by Benefit had been a contender, especially since so many people have been speaking so highly of it, but when I took a look at it at Sephora it seemed that the lightest option was still too dark and red-toned to work for me. Jane Iredale offers an option that is both cheaper and very well suited for blondes.
I’ve been wearing PureBrow since receiving it earlier this week, and I’m really liking it. The color works well, and the formula is lightweight and gives a very natural effect. It’s just enough to even out the color in my brows and make them look a bit fuller. I still love my Make Up For Ever Aqua Brow in 10 – Light Blonde (see my review here), but I had been interested in finding a product that was good for casual days when I wanted to get a natural look from a product that was quick and easy to use. With Aqua Brow, I need to use a brush to apply the product and a spoolie to blend it, while with PureBrow I can more or less swipe and go.
The wand does a good job of giving an even coating without laying down too much product on at once. I have to run it through the hairs a few times to build up the level of color I’m looking for. It dries quickly and sets my brows in place while still feeling soft. Seattle has had clear skies recently so I haven’t really tested it in the spitting rain yet, but I haven’t had any longevity issues. It has been staying all day, but is perfectly easy to take off with my current makeup remover (which isn’t a particularly strong one … taking off mascara has been taking extra time and effort).
Jane Iredale makes an effort to use safe and natural ingredients, and the company is cruelty-free. The ingredients in PureBrow are supposed to condition eyebrows and help hairs to be smoother and more healthy and manageable over time. The formula is advertised to be pigmented enough to cover gray hairs (something I can’t personally attest to), and can potentially serve as a light mascara, as well.
In the photo above, I’m also wearing: DreamWorld Hermetica mineral foundation in Rhea II C and clay-silica finishing powder in Peach Creme (reviews of both here), the Tarte Amazonian Clay Eye & Cheek Palette (the tan, bronze and bone eye shadows, and the blush in Exposed; see my photos of the palette here), Tarte Lights, Camera, Flashes mascara, Borghese Splendore Brightening Makeup for highlighting, and some plain lip balm from a local honey producer.
I’m really enjoying PureBrow and would recommend checking it out. It’s a good blonde color appropriate for those with either blonde or light brown hair, and it’s priced well. As long as you’re not looking for a product that is capable of more serious reshaping or filling for brows, I think PureBrow is a great option for quick, natural enhancing. One point of improvement might be a shorter wand, similar to the Gimme Brow wand, which would allow for more precise control. There’s not much need for the longer wand, though I definitely don’t find it too difficult to use.
Have you tried it? What’s your favorite everyday brow product?