L’Oreal Brow Stylist custom brow shaping pencils

January 9, 2014
Wearing the L'Oreal brow pencil duet in 350 Blonde (around $9)
Wearing the L’Oreal Brow Stylist pencils in 350 Blonde (around $9)

A few weeks ago I decided to try out a brow product from L’Oreal when my nearby drugstore was offering a brand-wide sale. Each of L’Oreal’s Brow Stylist sets contain two pencils in different shades for costumizable color, and I was drawn to the option in 350 Blonde because the lighter shade included is much blonder than the normal pencil offerings. At around $9, the price is a little higher than other drugstore pencils but it’s also nice to be able to play with two shades to get the the right look.

My brows are pretty light and I don’t feel the need to add a ton of color to them, but I do like to enhance and even them out, adding color to the upper and outer areas of them, especially. So I’m always interested when companies offer good blond or taupe colors, because most companies really focus on brown shades with more red in them. To tell the truth, I felt like I would get the most use of the lighter pencil shade included in the Brow Stylist set, and wasn’t sure I’d need the darker shade, so the almost $10 price tag made me groan because I didn’t think I’d make full use of both colors. Brow sets are kind of like that, aren’t they?

L'Oreal Brow Stylist
L’Oreal Brow Stylist pencils in 350 Blonde

The individual pencil shades in this set are simply called Lighter Blonde and Darker Blonde, and they come with a little sharpener, which is a nice perk.

L'Oreal Brow Stylist pencils in 350 Blonde
L’Oreal Brow Stylist pencils in 350 Blonde
L'Oreal Brow Stylist pencils in 350 Blonde
L’Oreal Brow Stylist pencils in 350 Blonde

It turns out I actually really like both pencil shades, so in this instance I’m glad that L’Oreal selected these two for me (or, for people like me) since I wouldn’t have gravitated toward the darker one on my own. I think what makes it work is that it doesn’t have as much red in it as other brown brow products tend to have, and I find that it looks quite natural. To my surprise, I’ve taken to using the darker blond shade every day as the base for my brow color, and I only add some lighter blond in there if I have some extra time.

Left: naked brows / Right: wearing L'Oreal Brow Stylist pencils in 350 Blonde
Left: naked brows / Right: wearing L’Oreal Brow Stylist pencils in 350 Blonde

What I tend to do is gently draw some of the darker blond pencil through my brows, focusing on the upper edge as my brows are naturally a bit darker on the bottom. I brush through my brows with a spoolie to blend it throughout my brows. I’ll then stroke the lighter blond color pretty evenly throughout the brow (not focusing on the upper edge) and blend a little bit more so that there are no obvious lines. If the tails of my brows need a little extra color, I’ll take a thin angled brush and brush it against the pencils and use that to lightly build additional color.

I like to top ’em off with my Jane Iredale PureBrow tinted brow gel in Blonde, and the color of it works perfectly with the pencils. It’s a taupey shade that’s in between the shades of the pencils, and it keeps the actual hairs held in place. For these photos, I did not use the PureBrow though, because I wanted you to truly be able to see the color of the pencils without anything added. As a final touch, I like to use the L’Oreal Magic Lumi Hightlighter concealer pen and outline my brows to just clean up the shape.

Wearing the L'Oreal brow pencil duet in 350 Blonde
Wearing the L’Oreal brow pencil duet in 350 Blonde

In the photos, I’m also wearing: Pixi Flawless Vitamin Veil foundation in Fair, L’Oreal True Match Super-Blendable Crayon Concealer in N1-2-3, DreamWorld Hermetica finishing powder in Peach Creme (review), Physicians Formula Happy Booster blush in Natural, Too Faced Chocolate Soleil bronzer, Physicians Formula Mineral Glow Pearls in Translucent (review), Too Faced La Creme lipstick in Honey Bear (review), and L’Oreal Voluminous Butterfly mascara in Blackest Black.

I really like using these pencils. I initially bought them because I was just curious, but they’ve actually become daily-use products for me and I think they’re great. The two shades blend really well together and offer very natural-looking color. They’re soft enough to apply and blend well, but not so soft that I accidentally apply too much (which is easy to do with my fair brows). I have good luck with the color lasting throughout the day, and I do walk around in the spitting Seattle rain.

The Brow Stylist pencils are available at L’Oreal, Ulta and drugstores for around $9. They’re available in three shades: Blonde, Medium Brown and Black Brown.

Have you tried them? Do you have a favorite brow product from the drugstore?

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