Almay introduced their Shadow Softies by Intense i-Color eye shadow singles toward the end of 2013, and advertise a light-as-air whipped powder texture available in 12 shades – 6 matte and 6 metallic. These cost around $5 each, and I was convinced to give them a try when I spotted two-packs at Target for $7.49. I picked up a duo of light neutrals, Crème Brulee and Cashmere.
There were three different two-packs available, each one including a matte shade and a metallic shade. I think the Almay Shadow Softies shade selection is really pretty, and Crème Brulee and Cashmere just seemed like they’d be really easy everyday colors to pop on my eyelid for a bright-eyed look. I can’t find these two-packs anywhere online, but in the store I stumbled on them at a display at the end of an aisle a bit outside of the normal cosmetics section.
Crème Brulee is a sheer, shimmery pink-leaning nude, and Cashmere is a light matte yellow-toned cream. Crème Brulee is very sheer while Cashmere is significantly more pigmented. These have a funny texture, and don’t feel so much like a whipped cream and more like a soft and spongy powder.
It’s difficult to pick up the shadows with a brush and they seem like they’re designed to be applied with fingers. I think they’re pretty easy to apply, as they’re dry and don’t feel wet or sticky at all. They apply smoother when patted on rather than applied with swiping motions.
Crème Brulee is definitely sheer, though I think the shimmer is also much more visible in person than it is in these photos. It’s definitely disappointing that it doesn’t deposit much color, but the shimmer is a very simple eye-opening shadow option for minimal, fuss-free makeup days. Worn over primer, I noticed some creasing after 8 hours toward the inner part of my eye, but it wasn’t significant or terrible looking, just a little bit worn.
Above, I’ve worn Crème Brulee all over my lid and applied some of the Maybelline Master Hi-Light bronzer in Light Bronze (review) in my crease, a satin bone shadow from Tarte (from this palette) on my brow bone, and Maybelline Illegal Length mascara (review) on my lashes.
Cashmere is much more visible on my skin, and was very easy to apply. I was in a genuine hurry when I put my makeup on before these photos, and I felt like I got a pretty, wide-awake look in seconds flat. It goes on nicer with gentle pats of the finger than it does with sweeping motions. It does blend away relatively easily if you layer a color on top of it, so after I applied a crease color I just lightly patted on a little more to keep things good in the center area of my lid. No big deal. Worn over primer, Cashmere continued to look great at the end of the day. No obvious fading, and no creasing.
Above, I wore Cashmere all over my lid and applied some of the Maybelline Master Hi-Light bronzer in Light Bronze (review) in my crease and picked out the lightest shade from the bronzer and applied on my brow bone. I’ve used Maybelline Illegal Length mascara (review) on my lashes.
These aren’t must-have shadows of exceptional quality … however, I still like them, and I might actually pick up one or two more. The value, for me, is that these are so easy to stick in a travel bag or reach for in the morning when I’m in a hurry, and they provide nice color that’s simple and wearable. I can pack a weekend bag with one of these, that Maybelline Master Hi-Light bronzer, one eye brush, one cheek brush, and consider the color for my eyes and cheeks is covered. Since the investment is pretty low and the shadows themselves aren’t regular dry, pressed powders, my concern for them getting damaged during travel is non-existent. I also appreciate their very slim packaging, which is super easy to store.
Based on my experience with these two shades, I’d be more inclined to try more matte shades than shimmer shades from the Softie line. They cost around $5 each depending on where you find them, so they could be pretty cheap if purchased on sale. The two-packs are a decent deal, too, if you find them in a Target near you and like the color combinations, and Ulta frequently offers a buy-one-get-one-50% deal which works out to a similar price.
Have you tried these? Do you like them?