Maybelline’s Fit Me liquid concealer is one that I’ve been using for the last few months. This is advertised to provide lightweight, natural coverage and comes in a slim tube with a doe foot applicator. It can be used all over the face, but I think it’s particularly well suited for the under-eye area.
I think I’ve actually had this concealer around for about a year now, but I can only really use this particular shade in the cooler months when my skin is pale. I have the shade 15-fair which is kind of pinkish, but should probably move to the yellower 10-light as my skin gets a bit tanner. I started self tanning this week and very quickly noticed that this shade wasn’t working for me as well, so I wanted to write a few words about it before I set it aside! Truth be told, I think I’m actually running out of it, as well. It’s hard to tell how much is left by looking at the tube, but my applicator comes out drier than it used to.
The fact that I’m on my way to using it up should say something about how much I enjoy using it. Throughout the fall and winter, this has been a daily-use product for me. I like it under my eyes, especially over a corrector like the Pixi Correction Concentrate (review). I’d say it gives medium coverage, and the marketing language is fairly honest about this. Maybelline doesn’t claim it’s a full coverage concealer, instead saying that “exclusive translucent base and lightweight pigments allow skin’s natural highs and lows to show through”. True. And, I like this level of coverage. I tend to think that very high coverage concealing under the eyes can look heavy and overdone on a day to day basis.
It’s easy to apply and I have no problems with it emphasizing lines, going patchy, or anything like that. I dab a little on my face and can either tap to blend with my finger or use whatever brush I used for my foundation that day. The only issue with it is that it creases a little bit. After I apply it, I’ll set it with powder, and then by the time I finish the rest of my makeup I generally have to pat it a bit more with my finger to get rid of some creasing. As long as I do that before I go out for the day, the creasing doesn’t have a habit of creeping back so I don’t have to worry about it throughout the day, it just means I have to pay attention to it as I’m getting ready to go out the door.
I don’t have a strong habit of using this on other areas of my face, mostly because the shade is a touch lighter than my skin tone, but when I made a trip across the country recently my skin had been a little extra dehydrated from the travel and I ended up reaching for the Fit Me concealer over my L’Oreal True Match crayon concealer (review) for covering redness on other areas of my face. The biggest difference between them is simply that Fit Me is a liquid and will naturally be more forgiving on dry skin than a stick concealer would be. I found that it worked well this way and the only trouble I had was that it would creep into the crevices on the sides of my nose, similar to how it can gather in lines under my eyes. It’s a bit harder to undo the nose creasing without fully disturbing the surrounding makeup, so for me it’s better to simply keep the concealer a bit further out from my nose than to try and fix it later.
In general, this is a really nice drugstore concealer that I’d absolutely repurchase. I personally like it better than Maybelline’s Instant Age Rewind Dark Circles Concealer, mostly because the slim packaging isn’t a total pain and I personally found a shade match for my skin that I’ve been happy with (which has not yet been the case for the Instant Age Rewind). The Fit Me concealer costs around $7 (which makes it a bit cheaper than the Instant Age Rewind, too) and can be found at Maybelline, Ulta, and most drugstores.
Have you tried this one? Do you have a favorite drugstore concealer for under-eye circles?