Bath & Body | Hair Care | Skincare

An intro to Giovanni Cosmetics: Shampoo, Conditioner, Body Wash, and Cleansing Wipes

October 28, 2014
Giovanni Cosmetics shampoo, conditioner, facial cleansing wipes, and exfoliating body wash
Giovanni Cosmetics shampoo, conditioner, facial cleansing wipes, and exfoliating body wash

I came home with a handful of Giovanni Cosmetics products after a trip to Whole Foods one day because I had run out of a few things and found that there was a brand-wide sale going on. It was a gamble because I’ve never tried anything from the brand before, and really haven’t heard anything about them, either. I’ve been trying out the 2Chic Ultra-Volume shampoo and conditioner, the 2Chic Ultra-Sleek body wash, and the D:tox System facial cleansing towelettes.

Giovanni Cosmetics 2Chic
Giovanni Cosmetics 2Chic Ultra-Volume Shampoo and Conditioner ($9/ea for 8.5 oz.)
Giovanni Cosmetics 2Chic Ultra-Volume Shampoo and Conditioner
Giovanni Cosmetics 2Chic Ultra-Volume Shampoo and Conditioner ($9/ea for 8.5 oz.)

Shampoo and conditioner were the first items that I was looking for. Giovanni offers a few different lines of products geared toward providing volume, shine, or moisture for hair, and it took me a while to make up my mind between shine or volume. The last time I went for volumizing products it turned out to be quite drying, but my hair does tend to lie flat without a little help. Ultimately I went for the Ultra-Volume line, which is scented with tangerine and papaya.

The shampoo is lauryl and laureth sulfate-free, which I enjoy because it reduces the amount of oil my scalp produces, and the shampoo and conditioner are silicone-free, which is important to me because silicone seriously weighs my hair down. The pair really do a nice job of providing volume while keeping my hair manageable and soft looking, I think they’re really nice! They have a fresh citrusy smell, which enticed my boyfriend into using them, too. I don’t find that the scent is particularly strong or persistent once my hair dries.

If you need a good lather in the shower then sulfate-free shampoo may not be for you, but I personally don’t miss it. I find my hair responds really well to gentle, non-stripping shampoos. My boyfriend misses the lather a little, though. Now that I’ve been using it for a few weeks, I don’t find this volume line to be too clarifying but I’ve very recently started just using a tiny bit of coconut oil on my ends before my hair dries just for a little added sleekness, but my hair is pretty healthy even without the extra help. I’m extremely happy with the shampoo and conditioner. They cost around $9 each at full price, and I bought them for closer to $7 on sale.

Giovanni Cosmetics 2Chic Ultra-Sleek Body Wash
Giovanni Cosmetics 2Chic Ultra-Sleek Body Wash ($9 for 10.5 oz.)

I also had run out of body wash and decided to go for Giovanni’s because it was on sale, as well. They only had one version at my Whole Foods, the 2Chic Ultra Sleek body wash, which is indicated as being appropriate for all skin types. I normally go for ‘dry skin’ body washes, but reluctantly went for this one because it included things like argan oil and phyto-keratin, and is sulfate-free. It also includes little bits of walnut and jojoba for gentle exfoliation.

I find that this is a really nice daily body wash and while I can’t quite characterize it as very moisturizing, I don’t find it to be drying at all – and I find most body washes to be drying. The exfoliating bits are very small and aren’t super dense, so it’s perfectly appropriate for daily use; this isn’t a deep scrub. The body wash is a soft gel that doesn’t lather, so I think that the exfoliating particles help replace that when it comes to cleansing the skin effectively. It has a subtle scent that reminds me of tropical flowers.

The only thing I’m not a huge fan of is the bottle itself, just because it’s a little more difficult to squeeze than a flatter bottle or a squeeze tube would be. Not a big complaint. This costs $9 at full price, and I paid a little less thanks to the sale.

Giovanni Cosmetics D:tox
Giovanni Cosmetics D:tox System Purifying and Exfoliating Facial Cleansing Towelettes ($8 for 30 towelettes)
Giovanni Cosmetics D:tox System Purifying and Exfoliating Facial Cleansing Towelettes ($8 for 30 towelettes)
Giovanni Cosmetics D:tox System Purifying and Exfoliating Facial Cleansing Towelettes ($8 for 30 towelettes)

Lastly as I was about to checkout with my shampoo, conditioner, and body wash, I remembered that there was one product of Giovanni’s that I had heard of, and wondered if it was on sale, as well. Summer Saldana of the Le Musings of Moi YouTube channel occasionally mentions Giovanni’s facial cleansing wipes in her Vitacost hauls, and I was able to find one of them on a bottom shelf at my Whole Foods on sale down from $8 to $6. I’ve since seen a few other varieties in a different Whole Foods and snapped a photo.

Giovanni facial cleansing towelettes at Whole Foods
Giovanni facial cleansing towelettes at Whole Foods (click to enlarge)

The D:tox System towelettes include volcanic ash and antioxidants, and are free of alcohol and synthetic fragrance. I think these are interesting. They’re biodegradable which is a good thing, but they’re also less sturdy because of that. The ingredients list is really short and simple, which I like to see. My skin feels really nice after I use them, and they do a pretty good job of removing makeup. My face feels moisturized but not covered in residue … my hands, on the other hand, feel a little slippery after I use a wipe and I have to rinse them off. That’s no matter, I always wash my face with a separate cleanser after using the wipe to remove makeup. The website says the volcanic ash is exfoliating but I don’t feel any grit whatsoever and the cloths themselves are very soft. They have a subtle, clean scent. I also noticed that the wipes are all very wet and the package closure is extra sticky, so I don’t think you’ll ever get stuck with a dry wipe. In general, I enjoy them and would try one of the other varieties they offer in the future.


All in all, my gamble on this brand turned out pretty well. I like their stuff, and their products are also natural, gentle, cruelty-free, and environmentally friendly, to some degree. I think the shampoo and conditioner are my favorites. The big bonus is that all of the products are very affordable. You can pick up their products at Whole Foods, but you can also find them at Vitacost for great prices if you’re willing to wait for shipping. You can browse (and buy) everything they have to offer at

Have you ever tried Giovanni’s products?

  1. I love Giovanni! I live in Ireland and they’re very expensive and hard to find here, so I get them on iHerb. They don’t have the full range, but I love what I’ve tried so far. I’m a big fan of the Tea Tree Triple Treat shampoo and conditioner in particular.

    1. Hey Stephanie! I don’t think Giovanni gets much attention, but I’m trying to make an effort to get more familiar with some of the brands at Whole Foods, myself. If you try any fun products, I’d love to hear about them!

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