I bought the Bright Fit BB Cream from one of the many Etude House stores I encountered while in Asia, and I’ve been reaching for it a lot lately. It’s the first real Korean BB cream that I’ve tried, and I can definitely understand why folks who are used to this kind of BB cream get frustrated with American versions. This one offers skin some moisture, solid medium coverage, a healthy and luminous finish, and an SPF of 30.
The most impressive feature I think is the coverage, since I’m used to BB creams offering a very light tint. In store, a sales associate simply pointed to which shade she thought I’d be among the lineup (shade N02), and it seemed ok to me at the time while indoors at a mall. Later on I noticed that it was definitely lighter than my skin, so I waited until colder weather set in and I lost some of my summer color. Since the product offers some noticeable coverage, the shade isn’t quite as flexible as might be the case with other tinted moisturizers, but it works pretty well on my winter skin tone.
You can click to enlarge the before-and-after image for a better look at my skin.
This product is supposed to have ingredients to help brighten skin, lighten dark spots, and prevent wrinkling, and it also seems to provide sufficient moisture for my combination skin. I really don’t know the details of what ingredients are doing the work here, as all of the print on the back of my bottle and the box it came in was entirely in Korean. All the same, I don’t use other moisturizers and primers before this product. I don’t need a moisturizer, and a primer would likely block any ingredients from properly reaching my skin. I just use whatever serums I’m using at the time and let them sink in before applying the BB cream.
I prefer to apply it with a Beauty Blender sponge, and generally use a liberal pump and a half. I think the finish is really nice, and I love that it helps to smooth over texture imperfections a bit. The color isn’t 100% perfect for me, so what I’ve been doing to help correct the color and prolong the wear is apply a light layer of foundation on top, typically the L’Oreal Infallible Pro-Matte foundation. I favor the light layering (applying both with the sponge) over mixing the two products together, so essentially I’m using the BB cream as a primer – or, a primer-and-a-half, considering that it’s providing a good amount of coverage on its own.
Here’s what it looks like with the L’Oreal Infallible Pro-Matte foundation layered on top of the BB cream. I like this better than using either one of the products used alone. I get more coverage as well as a softer finish than when I just use the L’Oreal foundation, plus an even better color match. While I wouldn’t exactly characterize the BB cream as long-wearing, it does go a good 6 hours or so on its own, and looks good for longer if I have the foundation on and use a little blot powder on the oilier areas of my face.
And, here’s what the BB cream and foundation look like with the rest of my makeup – I’ve finished my face with a few small dabs of the L’Oreal True Match liquid concealer in shade N1-2-3, some Physicians Formula Oh So Radiant! mineral powder, Too Faced Chocolate Soleil Bronzer (review), and Clinique Cheek Pop in Ginger Pop.
About Etude House’s BB creams:
Very shortly after I returned from Asia, Etude House launched their global site, making ordering from the US really easy. Yay! However, the thing I realized is that the Bright Fit BB cream isn’t actually on it, though they do have 3 other Precious Mineral BB creams: Perfect Fit, Cotton Fit, and Blooming Fit. Based on the reading I’ve done, it sounds like Bright Fit is their “original” BB cream, and that its closest match would be the Perfect Fit. Blooming Fit is extra luminous with a pearlier finish, and Cotton Fit is more matte, but Perfect Fit falls somewhere in between the two. You can read a great comparison of all four of them at The Outlet of my Consciousness.
The Bright Fit BB Cream is available on Amazon for $30 (that link is for my shade, N02, and prices vary slightly by shade), but the other three Precious Mineral BB creams are available on Etude House’s site for $15. I’d just suggest trying one of those three instead of springing for the Bright Fit if you’re curious about them. I’d definitely be interested in the Cotton Fit in the future, personally.
For the $15, you get a 60 gram tube, which is just over 2 oz. of cream – plenty! It has a nice pump and stands up on its own, too. It’s a great multipurpose kind of product that I enjoy reaching for on an everyday basis as well as when I travel and spend a good amount of time in the sun. The biggest issue I have is simply a little bit of shine accumulation, but since its a luminous product that’s not entirely unexpected.
I love reaching for this product day to day. Have you tried it, or perhaps any other Korean BB creams? It’s a new, relatively unexplored market for me and would love to hear about your experiences!