I was very excited to try the Lasting Finish 25HR Foundation with Comfort Serum, which has recently appeared on drugstore shelves in a new bottle. My understanding is that it has been slightly reformulated since they’ve changed out the packaging, but it’s still a very affordable $7 foundation. It is made to be sweat, heat, humidity and transfer-proof for up to 25 hours, comfortable on skin, and provides SPF 20.
Rimmel claims that the foundation offers “instant perfect coverage” and blends in seamlessly with skin. I’d say it gives solid medium coverage that can be built up a little, and it has a beautiful satin finish. Right off the bat I want to say that the natural finish of the foundation is one of my favorite aspects, because other long-wearing options at the drugstore like Revlon ColorStay and L’Oreal Infallible Pro-Matte are more matte (ColorStay Whipped does have a more satin-like finish, as well). I think Lasting Finish comes across as quite natural.
The foundation has a thicker creamy consistency. The bottle doesn’t have a pump but the foundation is just runny enough to come out without a problem (I put my fingers over the open mouth and just give it a shake), so the bottle doesn’t bother me. It still feels like a cream to me, though, and it doesn’t have the same kind of slip that something like ColorStay Whipped has. That’s not a bad thing, it still applies wonderfully with a brush, sponge, or fingers. I actually have been using fingers most often lately because I’ve just been very casual with my makeup and it works nicely.
Here I’ve applied it with a flat foundation brush, and applied a second layer on just a few areas that needed it. Thankfully, finding a shade match in Rimmel foundations tends to be an easy enough thing for me, and 101 Classic Ivory is working well. In addition to covering uneven skin coloring, the formula is also able to ease texture imperfections and doesn’t cake up on me if I use a generous amount.
The only thing is that I haven’t loved using a lot of setting powder on top of it, for some reason even my favorite powders have been looking a little heavy when used right after applying the foundation. I’ve preferred to not use much (if any) powder at all and just patting a little blot powder on the center of my face after a couple of hours. The foundation does handle the oil on my combination skin really well and doesn’t collect a lot of shine, and I really think it looks great at the end of the day.
I’d say it generally lives up to the claims. I haven’t worn it for 25 hours, but it is indeed long-lasting, comfortable, and has been perfect for the summer weather. I think it behaves like a more expensive foundation that it is, and helps to unify the oilier and drier areas of my skin. I’m so excited that this is priced at $7 (significantly cheaper than ColorStay or Infallible), and can be purchased for less with a coupon or sale. The promotional display that I grabbed my bottle from had a stack of $1 off coupons, so I got mine for $6.
Here, I’m wearing just a small dusting of powder on top of the foundation. I have the NARS Translucent Crystal loose setting powder in the center of my face and DreamWorld Hermetica Moon Glo on the outer areas of my face. You can read about the rest of the products used here if you’re curious.