In my last post I mentioned that an Integrate mascara had ended up being my favorite mascara of the three that I picked up while in Japan. That being the case, it’s only fitting that I share a few photos to show you what I mean. The box is entirely in Japanese, but based on some internet reading I believe that it’s called Magical Lash Curl with Curl Enhancing Fibers. That seems like a fitting name, anyway.
It comes in a gold tube, on which they’ve printed, “Let’s care! Cheerful Care Lushes!” Ha.
This is a black, waterproof lengthening and curling mascara that contains really fine (but really long) fibers inside. The brush is a curved double-sided comb, and I’ve found that historically these plastic comb-style wands really suit me and my lashes. The L’Oreal Voluminous Butterfly and Lorac Visual Effects mascaras come to mind as examples.
It adds a very natural level of volume but it gives gorgeous length and curl with deep, inky color. I feel like this mascara makes my lashes look like I have extensions. I like to curl my lashes before applying, but don’t dare touch a curler to them once I have the mascara on. I tried that once but it was way too much, my lashes stood straight up and looked altogether odd. I ended up trying to push them back down with my fingers.
The fibers look completely convincing on my lashes and I never have issues with them looking wonky on the ends. The wand is able to get right into the roots to give a tightlined effect. For me, it’s been perfect for day to day makeup for the office. It’s not out of control, but gives a really noticeable look. It works fine on the lower lashes, too.
The curl doesn’t drop throughout the day. It isn’t 100% smudge-proof after 8 hours or so, though I can tell that my choice of moisturizer and foundation affects how well it wears. A long-wearing foundation under the eyes, such as L’Oreal Infallible Pro-Matte, means no smudging. Depending on the makeup remover, it can also be stubborn to remove at the end of the day. I noticed a Clarins bi-phase eye makeup remover took it off with no problem at all, but my normally trusty Simple Micellar wipes struggled.
Integrate is a Shiseido brand sold in Japanese drugstores, and I see internet and eBay listings selling it in the US for around $15-18. That’s just a bit more than I paid in Japan, I think I bought it for somewhere closer to $14 (but my memory is not perfect). Japanese mascaras have a fantastic reputation, though the other two I tried from Kate and Dolly Wink gave me some issues. Kate gave my lashes too little and was thoroughly naturalistic, while Dolly Wink had a phenomenal formula but the wand liked to deposit too much which resulted in very thick, wet clumps of lashes. I’d call the Integrate mascara a winner on all fronts, though.
Have you tried it? I’d love to hear if you’ve found other awesome Asian mascaras, too. I haven’t explored much of the market yet but hope to get more familiar.