Prior to about a month ago, I think I had only tried one product from Milani Cosmetics, and it was their single most famous product: the Baked Blush in Luminoso. But really, they aren’t sold in all drugstores and I just don’t get a ton of exposure to the brand. I recently took a good look at their website because I had become curious about some of their new releases, and in the end I purchased some solid basics, including their Baked Bronzer in 09 Dulce, which is a newly released shade, the Stay Put Waterproof Eyeliner Pencil in 01 Linked on Black, the Stay Put Brow Color in 01 Soft Brown, and the Easybrow Tinted Fiber Gel in 04 Brunette.
I purchased directly from their website, where you can get get free shipping for a purchase of just $25, which is great. I actually ordered a brown eyeliner instead of black, but then it took customer service a week to respond to me and wanted me to send the black one back, so I got annoyed and just kept it. So, it isn’t the greatest customer service out there, but not so bad that it can’t be outweighed by good products, I guess. It also took longer than normal to receive a shipping notification after ordering, but then I received the package either the same day or the next day (my memory is failing). That makes me think the shipping notification was just sent out a little late.
Milani had previously offered 2 bronzer shades that look quite rich and warm in color (at least if the shades can be judged from the photos on their website), and they recently released a third called Dolce that seems to be a more neutral golden brown tone . It looks lighter and less red-toned than the other two. It’s predominantly matte and though it has some golden veining running through it, there isn’t enough of it to really translate into noticeable luminosity on the face.
The color is a light golden brown, and the pigmentation is moderate and easily controlled when applied. I think it’s really nice for light skin. It helps my skin look awake and healthy without giving a muddy or sunburned color, and it also looks appropriate on my current wintery pale complexion. Longevity is good, and on the skin it seems to basically last as long as the underlying foundation does.
The Stay Put Eyeliner in 01 Linked on Black is the product I’m using the least just because I actually don’t reach for eyeliner every day, and I would have rather received the brown one that I ordered. But this eyeliner seems really nice, I can dot it along my lashes and then blend it into a smooth line along my lashes with a small angled brush (which is typically how I like to apply a soft line of liner). It lasts a long time and I have yet to encounter any issues with transfer, running, or fading. It has an extremely soft and creamy texture and, as you can see in the swatches, has a really rich matte black color. I also like that the Stay Put liners come with pretty gold details on the pencil and cap, so it actually feels much higher end than the price tag suggests. These pencils are also new releases from Milani.
The Stay Put Brow Color is a pomade in a jar that comes with a double sided angle brush and spoolie. It’s not labeled as a new product, and has five different shade options. In terms of the design, I was very excited (probably overly so) to see that they’ve actually labeled the product name and color on the top of the lid, rather than on the bottom of the jar. When I open my drawer, I don’t have to guess which jar to reach for.
This shade is a good, middle-of-the-road color in terms of warmth because I prefer auburn brows when my hair is freshly dyed but need something a bit more neutral as my hair color fades. From the looks of things on the website, Taupe and Dark Brown could be good options for those with a cooler hair color, while Medium Brown and Brunette look they have a similar warmth but deeper color, as compared to Soft Brown.
I have good luck with the pomade itself, it took me just a moment to get used to applying it but I think it’s pretty easily controlled and looks good once applied. I haven’t noticed any longevity issues and would say it wears really well though not necessarily like iron, which is totally fine for my life. And, the brush it comes with is really pretty great. I alternate between using this one and the BH Cosmetics Brush V10 vegan brow brush, which is essentially the exact same thing. After applying this, I follow up with some brow gel because my natural brow hairs are super duper blond.
Speaking of which, I purchased one of those, too. I just stopped using my L’Oreal Brow Stylist Plumper gel because it dried out, and can say I prefer the Milani version better because A) it comes in more color options, and B) it has a tighter stopper, which means that I don’t have to wipe off the brush at all before applying. Milani is a couple dollars cheaper, though L’Oreal gives you almost twice as much product, which is kind of interesting. If we’re comparing the two, it’s also worth noting that the Milani brow gels are vegan and cruelty-free, while L’Oreal can’t say the same, so I think Milani’s value is quite high despite the size difference.
I really like how small the tube and brush are, and I really like that I don’t have to wipe off excess gel before I use it, so in general I think this is fabulous. I also like that the tube is clear, which is practical, but in general the packaging also looks quite nice. Once applied, my brows feel pretty soft and natural and they seem to hold still throughout the day pretty well (though I feel I should point out that the tint is my primary interest in a gel and hold is not a big concern of mine).
The only downside is that I needed to pick out the color of these brow products online, and I ended up choosing a pomade and gel that were almost identical in color (despite the fact that the gel is also offered in Soft Brown and I didn’t buy that one). The pomade is a bit more golden and the gel has a touch more red, but the overall effect is extremely similar. Because of this, I like to go in at the very end and swipe my L’Oreal Brow Stylist Definer pencil in Brunette a few times mostly in the tail of my brow, as it is a cooler, deeper brown and helps create a bit more natural of an effect by adding some dimension to the color.
Like the pomade, the gel comes in five different colors and there does seem to be a decent range, so I may try different options in the future.
This is how I tend to wear the bronzer and brow products day to day (office selfie!). This also shows my hair color quite faded out, so my hair overall is lacking the degree of warmth it would otherwise have if the color was fresher. In my brows, I’m wearing the brow pomade and gel along with a few subtle strokes of the L’Oreal brow pencil I mentioned just as a finishing touch.
I’m also wearing a mix of Club Clio and YADAH foundations, the NYX HD concealer, and the Cover FX Perfect Setting Powder, as well as a blush from Cosme Decorte and mascara from Cezanne (both of which I picked up in Japan).
I hadn’t tried this as an experiment before photographing swatches for this post, but as I tried to wash the products off my arm I was impressed by how well all three of them stood up to the cleansing oil. The eyeliner put up a respectable fight after 10-15 seconds of massaging the oil in, but the brow gel was straight up stubborn.
Have you tried any of these before? Do you have any other favorites from Milani that you’d recommend? Let me know!