Milk Makeup is a relatively new addition to Sephora, which is where I first learned of them, and they seem to be kind of polarizing. I understand that the brand’s look and feel isn’t for everyone, but I personally think their approach is very cool. They were born from the bicoastal LA and NYC-based Milk Studios and really highlight fresh and expressive makeup in formats designed for easy application. I bought the Sunshine Skin Tint during the springtime Sephora sale and honestly, I think it’s really fantastic. This is a luminous light coverage foundation that looks really nice and healthy on the skin, provides some sun protection, and comes in a funny click-pen rollerball tube.
The Milk Makeup website has a nice blurb about the product that’s more useful than most:
The freshest take on liquid foundation. Preservative-free vegan foundation with sheer, buildable coverage, a dewy finish, and SPF 30 protection. Infused with a blend of avocado, mandarin, grapeseed, and olive oils for lasting hydration and a natural glow. Innovative packaging makes Sunshine Skin Tint perfect for brushless application on-the-go, and incorporates antimicrobial silver to keep formula extra fresh. Please note that this product is not recommended for those with a sensitivity to citrus or coconut oils. All Milk Makeup products are cruelty-free.
At $42 for about 3/4 of an ounce, the pricing is high but on par with lots of other Sephora brands, and Milk has managed to make a formulation that balances attractive ingredients with a really nice result. I wear the shade Light, which is 2nd from the lightest in a range of 8 shades. I naturally gravitate toward lighter coverage for day to day, but I have combination skin with dryness in certain areas of my face as well as some excess oil during the summer and visible pores around my nose. I find that the Sunshine Skin Tint provides light coverage but builds easily on the skin to provide some more opacity without a heavy or made-up effect. It also has a luminous finish and smooths over the appearance of pores and other texture.
There are a few areas in which I think this one excels, compared to other light luminous foundations I’ve tried. The first is that the coverage does build if layered. Second, I actually don’t find that it needs to be set with powder, despite being a moisturizing formula, and have always had good luck with it adhering to my skin and wearing well under other makeup. Third, it lasts me through an 8-hour workday without disappearing. And fourth, it also doesn’t get particularly oily. When wearing it, I tend to blot after about 8 hours before I head home from work, but other comparable foundations that I enjoy can leave my nose shiny by lunchtime.
Above, I’ve finished off my makeup with some NARS Soft Matte Complete Concealer, Cover FX Perfect Setting Powder, and Too Faced Love Flush Blush in Baby Love. I also have the L’Oreal Brow Stylist Definer and Milani Easybrow Tinted Fiber Gel in my brows and Majolica Majorca mascara on my lashes.
I most often have been working it into my skin with a Beauty Blender, but I also have noticed that it spreads perfectly well with my fingers. Actually, fingers might be the best tool for it. That, plus the slender packaging and rollerball format, makes it a pretty great travel option. The bonus is that it works just fine without setting powder and layers well in case you want to touch it up later in the day, which means it’s perfect for sticking in a liquids bag and bringing it through the airport.
In terms of downsides, the biggest that stands out to me is that it doesn’t feel invisible on the skin. If you have a habit of touching your face then you’ll feel it on there. It diminishes with time, but is noticeable for the first couple of hours of the day. However, I also think this substantial texture may be what allows it to smooth the appearance of my pores as much as it does. Beyond that, I’d suppose there’s a risk of the click-pen function faltering over time, but it’s been totally fine for me.
My favorite aspects are the way it smooths my skin texture, lasts long enough to be low maintenance, and isn’t the least bit greasy yet looks very healthy and flattering on the skin. I’ve used about 2/3 of my tube at this point, and I totally expect to buy it again once I run out. This has been the only foundation I’ve used recently, particularly when I was working exclusively out of a travel makeup bag after moving apartments. The brand’s Flex Concealer is also on my wish list right now.