It’s time for me to talk about the It Cosmetics Confidence in a Compact serum foundation because I’m reaching a point where I’m almost out of it. I was given this as a gift in the shade Fair for my birthday in July and have since been reaching for it regularly. It makes a really great day-to-day foundation because of it’s lighter coverage and high SPF, and it also travels well because it’s a cream in a compact, not a liquid.
It’s packaged a lot like a cushion foundation except there’s a pan of cream instead of the cushion, but it has a little flap that closes over the cream to stop it from drying out, and a flat sponge nestles on top of the flap and under the cover. There’s a mirror under the cover, as well. It’s a nice compact that’s very secure and easy to open and close, but is not heavy.
I actually thought the sponge worked pretty well for applying the foundation, for a while at least, but more recently I’ve chucked it because it’s too difficult to keep clean and I have an easier time maintaining my Real Techniques Miracle Complexion Sponge. I think It Cosmetics also recommends an angled buffing-style brush, but I don’t really use those so I never really got into experimenting with using brushes to apply this foundation.
I don’t think this shade is truly “fair,” I’m typically a “light” and this is an appropriate shade for me, even leaning a touch dark for my winter skin. The tone is a little gray, more than I’d prefer but not so much so that it’s really detectable, and on the plus side, a gray tone makes the ever so slightly dark shade much less noticeable than a warmer tone would. There are 7 shades total, which is pretty bare bones. The coverage is pretty light (which also helps the shade and tone work more flexibly), but I think these photos show that the foundation still does a lot to correct my overall complexion while also letting certain qualities and imperfections show through. While wearing it, my skin still very much looks like natural skin.
They call it a “solid serum,” and I mostly take that as a reference to its thin texture and the inclusion of some skin-friendly ingredients. That texture is pretty much the opposite of what you might expect from a cream compact, but it comes off of the pan as a thin, slick layer that’s easy to sweep across the skin with a sponge. It has an immediate dewiness to it and the brand advertises the inclusion of ceramides, collagen, hyaluronic acid, squalane, and antioxidants in the formula. I suggest you try to resist thinking of the foundation is a substitute for an actual serum, however. It bugs me when cosmetics companies try to pass off makeup as skincare. One product can’t be good a everything, and if this product has pigments and sun protection that need to sit on top of the skin, I think it’s going to make for a crappy serum.
This foundation is probably best suited to normal-ish to dry skin since it does have a more emollient texture, but I wouldn’t say it’s all that noticeably hydrating or greasy in texture. It also doesn’t emphasize any of my skin’s dryness. In terms of appearance, it does a couple of things for my skin that I really enjoy. It offers a hint of smoothness and slightly improves the appearance of my skin texture, and it has a very natural, flattering level of luminosity. Those qualities are big for me. Beyond that, I also really like the compact format, which is stellar for travel, and I think being able to get a high SPF in such an effortless way is also a big bonus. The SPF is one of the big reasons I reach for it so often when I’m getting ready for work.
When I wear it to work, I always layer concealer and powder on top to make the skin look a bit more finished. Here I’m wearing the Milk Makeup Flex Concealer in Fair and the NARS Light Reflecting Loose Setting Powder (two products I love). The only other face makeup I’m wearing is the Guerlain Terracotta Bronzing Powder in shade 1, which has a natural finish.
Another thing that makes this foundation a decent fit for normal, day-to-day wear is that I get a decent 6 or so hours out of it. Around that point, coverage starts to fade, oil starts to accumulate in an obvious way, and it gathers a little bit in the corners of my nose. I can clean up with an oil absorbing sheet, or (even better) a little powder, but I haven’t had much luck extending wear with primers and it’s just generally not a very long-wearing product. It isn’t advertised as such.
This foundation costs $38, which seemed like a pretty common Sephora-esque price point to me until I noticed that there’s just 0.63 oz. of product instead of the standard full ounce. That makes the price feel quite high. I think it’s a pretty good foundation, but it’s not a favorite of mine. I will be finishing my compact up pretty soon and wouldn’t buy it again, but I’m glad to have had it around for a while.
You can find this one at It Cosmetics, Ulta, and QVC. Have you tried this one, or does it sound like something that’d be a good fit for you? What’s your favorite foundation with SPF? I’ll be in the market for a new one soon and I’d love to hear!