I like to find good, gentle cleansers that leave skin feeling clean, soft, and hydrated, and I recently decided to try the Superfood Antioxidant Cleanser from the Bay Area’s Youth to the People, a relatively new offering at Sephora. On one hand, I think that plastering “youth” and “kale” on a product reflects a California trendiness that’s a little difficult for me to take seriously. On the other hand, I think the pared down product line and founders’ philosophy as it’s communicated in the marketing language seems pretty trustworthy. The two founders say that they aimed to create a “modern, straightforward, vegan skincare line good for all skin types and everyday use. Basically, something we’d want to use ourselves.”
At $36, it’s fairly expensive for something that will sit on the skin for a couple of minutes before being washed down the drain. It does come in a nice unbleached box and heavy glass bottle, and comes with 8 oz. which should last a good amount of time. I use it in the morning and as a second cleanse in the evening, following the Farmacy Green Clean cleansing balm to remove makeup and sun protection.
The Sephora page says: “This 100 percent vegan cleanser and is perfect for all skin types. It is never tested on animals, and is also free of dimethicone. Formulated, filled, and packaged in California, Youth To The People is a family-owned company that works in small batches, ensuring you’re getting the freshest and most effective product possible. All extracts are cold pressed and sourced in the U.S.”
So, part of the cost is covering a nice bottle, small batches, and ingredients that are cold pressed and sourced in the U.S., and the ingredients list on the whole is pretty attractive. In addition to the veggies and green tea advertised on the label, it includes panthenol and vitamins E and C fairly high on the list. The cleanser itself is a gel that doesn’t really lather (despite what they advertise), which is something I really like about it. I am able to massage my face for a minute once it’s on my skin. It smells kind of like a vegetable stem, rinses clean, and leaves skin feeling really soft and comfortable. I think it’s a really nice product and I don’t regret spending the money on it.
Ingredients: Water, Sodium Cocoyl Glutamate, Cocamidopropyl Betaine, Panthenol (Vitamin B5),Tocopheryl Acetate (Vitamin E), Ascorbic Acid (Vitamin C), Butylene Glycol, Brassica Oleracea(Kale) Leaf Extract, Spinacia Oleracea (Spinach) Leaf Extract, Camellia Sinensis (Green Tea)Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Medicago Sativa (Alfalfa) Extract,Aloe Barbadensis (Aloe Vera) Leaf Extract, Natural Fragrance, Lecithin, HydroxypropylMethylcellulose, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Chlorophyll.
Have you tried it? Have any cleansers you’d recommend? I’d love to hear.