I have the privilege to be able to travel to Asia on a fairly regular basis since my husband’s family lives in Taiwan. For the past few years we have visited them around the holidays, and this was our third year where we decided to stop in Tokyo for a few days before returning home to New York. It’s taken me about that long to get really comfortable with shopping in Tokyo in terms of finding shopping areas I enjoy, trying brands I’m curious about, and identifying products that spark my curiosity. It’s not so much that I had a set shopping list, but that I’ve gotten better at maximizing feelings of fun and success and minimizing feelings of aimlessness and confusion while shopping.
My husband and I just came back from our second trip to Tokyo, where we spent New Year’s in the middle of visiting both of our families for the holidays. Having gained some level of familiarity with Japanese cosmetics brands since our first visit last year, and having restrained my cosmetic purchases fairly well over the past year, I basically went in feeling ready to buy some stuff. The added bonus was learning about and having my first experience with fukubukuro, or “lucky bags” of products that lots of Japanese retailers put out for New Year’s sales.
I bought the Bright Fit BB Cream from one of the many Etude House stores I encountered while in Asia, and I’ve been reaching for it a lot lately. It’s the first real Korean BB cream that I’ve tried, and I can definitely understand why folks who are used to this kind of BB cream get frustrated with American versions. This one offers skin some moisture, solid medium coverage, a healthy and luminous finish, and an SPF of 30.
I visited several countries in Asia this summer and have been saving up my purchases to talk about them all together now that I’m back. Asia has some great shopping – the photo above is from Singapore’s Orchard Road, a Vegas-like strip of 27 beautiful shopping malls. I mostly bought skincare because it was my first proper opportunity to try out the Asian brands I hear about every so often on the internet, but there are a few makeup products sprinkled in the mix, as well.