Youth to the People Superfood Cleanser

By on May 19, 2018
Youth to the People Superfood Antioxidant Cleanser ($36 for 8 oz)

I like to find good, gentle cleansers that leave skin feeling clean, soft, and hydrated, and I recently decided to try the Superfood Antioxidant Cleanser from the Bay Area’s Youth to the People, a relatively new offering at Sephora. On one hand, I think that plastering “youth” and “kale” on a product reflects a California trendiness that’s a little difficult for me to take seriously. On the other hand, I think the pared down product line and founders’ philosophy as it’s communicated in the marketing language seems pretty trustworthy. The two founders say that they aimed to create a “modern, straightforward, vegan skincare line good for all skin types and everyday use. Basically, something we’d want to use ourselves.”

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