Makeup

L’Oreal Voluminous Butterfly Intenza Mascara

January 10, 2015
L'Oreal Voluminous Butterfly Intenza mascara ($8.99)
L’Oreal Voluminous Butterfly Intenza mascara ($8.99)

About this time last year I reviewed the L’Oreal Voluminous Butterfly mascara, and I loved it so much that it ended up in my list of standout products of 2013. This past fall L’Oreal released the Voluminous Butterfly Intenza mascara, which features a symmetrical version of the original Butterfly wand and I was, of course, excited to see if I enjoyed it as much as the first.

L'Oreal Voluminous Butterfly Intenza mascara
L’Oreal Voluminous Butterfly Intenza mascara

One thing that initially confused me when I was looking at the L’Oreal mascaras in the store was what exactly the difference was between the original and Intenza. After reading the marketing blurbs online and trying both out, I believe that the formula is the same. It behaves the same for me, at least.

There is also a Midnight Black version I’ve seen in stores, which has the original asymmetrical wand, and that one offers some other dark colors like purple and blue, and I think is formulated to have some extra shine mixed in. Haven’t tried that one yet, but may in the future.

L'Oreal Voluminous Butterfly Intenza mascara
L’Oreal Voluminous Butterfly Intenza mascara

I think this sort of thing is mainly a matter of personal taste, but I love this wand. I mentioned in my original Butterfly review that I’ve tried a few other mascaras that seem comparable – the Lorac Visual Effects and the Clarins Be Long come to mind. I like L’Oreal’s wand better than those, though, and it’s a cheaper mascara.

The original Butterfly wand looks similar to this one, but is asymmetrical and has just one “wing” that flares out at the end rather than two (well, to be exact, the original has two wings that are pushed up very close to each other, rather than on either side of the wand). This one has two wings, and the package suggests using one and then flipping the wand over to apply more mascara. It basically saves me from having to dip the wand back into the mascara quite so much, so it’s convenient. Simple, but it works.

L'Oreal Voluminous Butterfly Intenza mascara in Blackest Black
L’Oreal Voluminous Butterfly Intenza mascara in Blackest Black

The mascara gives a little bit of everything – length, definition, volume, and curl. It isn’t exactly phenomenal in any one aspect, but I think it’s a nice all-rounder that I love reaching for day to day. I’m using the shade Blackest Black and I find that the color is indeed deep, dark black. And I’ll tell you why I like the wand so much: I find that the wing(s) are perfectly angled for my eye shape and make it extremely easy to get to the very roots of my lashes without getting any mascara on my skin. It just performs wonderfully for me.

I don’t layer on a ton of coats, I typically go in with both sides of the wand for each eye and leave it at that. It works fine for the lower lashes, as well. The wand feels a little more clumsy for the lower lashes, but it doesn’t deposit too much mascara and I like the effect I get. I don’t get flaking or smudging, and I don’t notice my lashes drooping throughout the day. It’s a pretty lightweight-feeling formula that feels smooth and soft if I touch my lashes. The only negative part of the experience is that the mascara smells a bit like paint when I first open the tube.

L'Oreal Voluminous Butterfly Intenza mascara in Blackest Black
L’Oreal Voluminous Butterfly Intenza mascara in Blackest Black

Above, I’m also wearing: Rimmel Stay Matte foundation in 100 Ivory (review), Shiro Cosmetics blush in 1-Up, Too Faced Chocolate Soleil bronzer (on face and brows, review), NYX eyebrow pencil in Medium Brown, Shiro Cosmetics eyeshadow in I Loved a Maid and a couple of shadows from the Bare Minerals Power Neutrals palette, and Too Faced La Creme lipstick in Spice Spice Baby (review).

Ultimately, there isn’t a huge difference between the original Voluminous Butterfly and the Intenza version, and I definitely enjoy them both. I find the Intenza wand to be a little more convenient because I can dip back into the mascara tube about half as much as I’d otherwise need to, but the wands create the same effect for lashes and that’s really what matters. Part of me wonders if it was sort of a waste for L’Oreal to create a whole ‘nother launch for Intenza, but it did convince me to buy it and I’m a happy camper using the product.

If I were to repurchase one of the Butterfly mascaras in the future (and I will), it’d be Intenza. It costs around $9 at full price, but you can definitely find it on sale for less. Have you tried it? How does it work for you?

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