I bought the Milk Makeup Flex Concealer ($28) after using and loving their Sunshine Skin Tint SPF 30 when I ran out of my Sephora Collection Bright Future Gel Serum Concealer, which is a similar kind of liquid concealer packaged a with doe foot wand. One of the things I really enjoyed about the Skin Tint was that although it had a luminous finish, it seemed to have a surprisingly elastic, long-lasting quality once it set on the skin, and the Flex Concealer is explicitly marketed as a hydrating formula that bends with skin throughout the day.
I found my shade in this by comparing it to the NARS Soft Matte Complete Concealer in the shade Light 2 Vanilla, which is a reliable match to my skin tone. Out of the 8 shades offered by Milk, I use the lightest shade in Fair. Milk describes Fair as having pink undertones, but it works really well for my neutral skin tone, so it’s not super pink. For further comparison, I use the shade Parfait in the Sephora Collection Bright Future Gel Serum Concealer.
The formula of the Flex Concealer is really lightweight, and the thin, slightly mousse-like texture is a good match for the soft squeezable tube and doe foot wand with an angled tip. I don’t bother with using different shades on different parts of my face, Fair matches me pretty well overall and I use it mostly toward the center of my face and under my eyes, as well as on blemished areas of my skin (which mostly tend to be near the jawline). I generally pat it in using a damp sponge, and find it to be pretty effortless.
The concealer look gives a sort of natural matte finish to the skin, and while it looks fairly skin-like it’s more matte than I had anticipated, just based on my previous experience with the Skin Tint. It provides medium coverage, making it really perfect for day-to-day makeup for me. You can see, particularly in the before and after side by sides below, that it gives the complexion a very smooth and even appearance without providing so much coverage that it looks unnatural.
In the photos above, my “before” face just has a sheer layer of the IT Cosmetics Confidence in a Compact Serum Foundation in Fair. Once I apply the Flex Concealer broadly around my face, my routine is to typically apply a thin layer of powder (most often, the NARS Light Reflecting Loose Setting Powder) and then proceeding with the rest of my makeup. At the very end of everything before I head out the door, I use the NARS Soft Matte Complete Concealer and apply it to blemishes with a very tiny detail brush, and pat in with my finger. That concealer is very well suited to staying put and providing high coverage to small spots, whereas I really like to use the Flex Concealer under my eyes and around larger areas of my face.
The Flex Concealer is on the higher end in terms of price, but it’s a really nice one that I’ve enjoyed and I’m getting close to running out of it. In comparison to the Sephora concealer, it’s actually a little less expensive than it seems because it comes with more product in the tube ($14 for 0.14 oz. vs. $28 for 0.2 oz.). It’s still a higher price per ounce, but the tube goes further, too. Beyond that, the tube is a soft plastic, rather than glass, so I believe I will actually be able to get more of the concealer out of the tube as it gets really low.