Hi there! My name’s Erin, and I started Beauty Loon as a way to share honest opinions about skincare and cosmetics. I don’t work in the beauty industry, so I write from the perspective of a consumer learning to better navigate the store shelves, understand ingredients, and pinpoint products that are well worth their price tag. I try a lot of affordable products, and more recently I’ve been venturing further into the natural, indie, and Asian beauty markets.

I’m in my early thirties and currently living in New York City. My professional background is in museum exhibit development and arts/cultural programming. I’m curious and research-oriented by nature, and this drives my desire to be a well-informed consumer. I love playing with makeup because it’s a fun and accessible medium for self-expression, and trying to understand it better is a big hobby of mine.